Bachelor's degree
Business School
Business Management programme — Bac+3 level
Understand the whole business before running it.
- Accounting
- OHADA law
- Excel
- Management control
3 years20 h/week
4 800 000 GNF per yearView curriculum
IHETC Business School
Digital Marketing
Build awareness, preference and sales — with the numbers to prove it.
- Entry level
- Bachelor's degree
- Award
- Bachelor's degree
- Duration
- 2 years
- Actual work
- 20 h/week
- Pace
- Self-paced
- Tuition
- 4 600 000 GNF per year
A hands-on programme in online marketing: acquisition, content, social media, search and performance measurement. It starts from real usage on the continent, where mobile and messaging outweigh traditional channels.
Learning objectives
- Build an acquisition strategy that fits a real budget
- Produce and distribute content that serves a commercial objective
- Improve the organic visibility of a site and its content
- Measure performance and allocate spend accordingly
Curriculum
1200 hours · 120 credits
Year 1440 hours
Marketing fundamentals and the customer journey
220 hours · 22 credits
Market, segmentation, targeting, positioning, value proposition, the buying journey
Search visibility and content
220 hours · 22 credits
Keyword research, content, technical optimisation, link building, persuasive writing
Year 2680 hours
Online advertising and acquisition
240 hours · 24 credits
Ad platforms, auction mechanics, audiences, creative, budget, optimisation
Social networks, community and influence
180 hours · 18 credits
Choosing platforms, editorial calendar, community management, moderation, influencer partnerships
Performance analysis and attribution
200 hours · 20 credits
Instrumentation, dashboards, attribution models, A/B testing, return on investment
Commissioned campaign and placement
60 hours · 6 credits
A real campaign run for an organisation, with measured results · ten-week placement · publicly defended
Cross-curricular, throughout80 hours
Cross-curricular base
80 hours · 8 credits
Professional English, written expression, applied statistics
Real prerequisite
What follows is assumed and will not be explained again. If most of it is foreign to you, this is not the right entry point — better to know now than at the final assessment.
No technical prerequisite. You need regular internet access and to be able to keep a simple spreadsheet.
Entry requirements
- High school diploma or experience in communication, sales or creative work
- No technical prerequisite
- Motivation interview
Career outcomes
- Digital marketing officer
- Community manager
- Acquisition specialist
- SEO consultant
- Digital communication manager
Skills acquired
- SEO
- Paid ads
- Social media
- Analytics
- Copywriting
Business School
Other programmes in this school
Master's degree
Business School
Finance and Accounting programme — Bac+5 level
Numerical rigour in the service of decision-making.
- OHADA
- Financial analysis
- Budgeting
- Audit
2 years20 h/week
6 800 000 GNF per yearView curriculum
Bachelor's degree
Business School
International Trade
Move goods, contracts and trust across borders.
- Incoterms
- Customs
- Logistics
- Documentary credit
2 years20 h/week
5 000 000 GNF per yearView curriculum